In an era where the data is growing exponentially, businesses have to be smart enough and sort out what data needs to be retained and what should be scrapped. In fact, it is the most important determinant for defining the success of an organization. We all know that in any organization, there is a lot of data available, but not that all helpful. Albert Einstein was a genius and that’s why he had made this statement in that era which trues now as well. “Not everything that can be counted counts, and not everything that counts can be counted.”